Chatbots and Data Privacy: What Your Business Needs to Know

The Dark Side Of Chatbots: Who’s Really Listening To Your Conversations?

AI chatbots like ChatGPT, Gemini, Microsoft Copilot and DeepSeek have changed the way we communicate and work. They help draft e-mails, organize schedules and even brainstorm content. But beneath their helpful veneer lies a critical question: Who’s really listening to your conversations — and what are they doing with your data?

If your business isn’t considering the implications of using AI chatbots, you’re missing a crucial aspect of data security strategy. Because here’s the truth: Your conversations aren’t just between you and the bot. They’re being stored, analyzed and potentially shared with third parties.

What Happens to the Data You Share?

When you interact with AI chatbots, every word you type becomes data — data that can be collected, stored and even used to train AI models.

Here’s how major AI platforms handle your data:

  • ChatGPT: Collects prompts, device info and location data. Data may be shared with third-party vendors to “improve services.”
  • Microsoft Copilot: Monitors conversations, browsing history and app interactions. Data is used to refine AI models and may be shared with vendors.
  • Google Gemini: Retains conversation history for up to three years. Data is used for AI training, but not (yet) for targeted ads.
  • DeepSeek: Collects chat history, device data and typing patterns. Data is shared with advertisers to build behavioral profiles — and it’s stored on servers in China.

👉 Strategic Takeaway: Every platform handles data differently. If your business uses these tools without understanding their data practices, you’re exposing yourself to potential data breaches, regulatory violations and reputational damage.

What’s the Real Risk?

AI chatbots don’t just collect data — they can also create new vulnerabilities. Here are the primary risks businesses need to strategize against:

  1. Privacy and Data Exposure:
    • Sensitive information shared with chatbots can end up in the hands of developers, vendors or malicious actors.
    • Example: In a well-documented case, Samsung developers used ChatGPT to help debug proprietary code. That code was inadvertently added to OpenAI’s model training data, potentially exposing it to other users.
  2. Unauthorized Access and Data Exfiltration:
    • Chatbots integrated into broader platforms can be exploited to extract data.
    • Example: Security researchers discovered that DeepSeek not only collected data but also tracked typing patterns, building behavioral profiles without users’ consent.
  3. Compliance and Legal Risks:
    • If AI tools collect, store or share data in ways that violate GDPR, HIPAA or other regulations, your business is liable.
    • Example: Google Gemini retains chat history for up to three years, even if a user deletes their activity. That data retention could be a violation depending on the jurisdiction.
  4. Supply Chain Risks:
    • If your team is using AI tools without a unified strategy or data governance policy, data can leak out through unsecured apps or shadow IT.
    • Example: If your marketing team uses a free chatbot to brainstorm campaign ideas, that data could be stored and potentially accessed by the tool’s developers.

Strategic Steps to Mitigate AI Data Risks

It’s time to rethink how your organization approaches AI chatbots. This isn’t just an IT concern — it’s a strategic conversation that should involve executive leadership, compliance officers and IT security.

  1. Develop a Data Governance Policy:
    • Clearly define what data can and cannot be shared with AI tools.
    • Establish approved platforms for internal use and block unvetted AI apps.
    • Ensure third-party AI vendors comply with your data security policies.
  2. Implement Strict Access Controls:
    • Require multifactor authentication (MFA) for any platform that processes sensitive data.
    • Use role-based access controls to limit exposure of critical business data.
    • Regularly audit access logs for unusual activity.
  3. Educate and Train Employees:
    • Develop training programs focused on secure AI usage.
    • Educate staff about the risks of sharing sensitive information with chatbots.
    • Simulate potential data breaches to reinforce the importance of data protection.
  4. Review and Adjust Vendor Contracts:
    • Update vendor agreements to include data protection clauses for AI usage.
    • Specify data handling, retention and destruction policies for any AI tool used in your organization.
  5. Establish Incident Response Plans:
    • Create a specific incident response protocol for AI-related data breaches.
    • Assign clear roles and responsibilities for managing AI security incidents.
    • Regularly test your incident response plan through tabletop exercises that include AI-related scenarios.

The Bottom Line: Stay Smart, Stay Secure

AI chatbots are here to stay, and they offer undeniable benefits in efficiency and productivity. But without a clear data governance strategy, they also open the door to significant risks.

If your business is using AI tools — or plans to — it’s time to assess your data protection policies, establish clear usage guidelines and implement security measures that align with evolving threats.

Not sure where to start?

Let’s talk.
Schedule a VCIO/VCSO Strategy Session to review your data governance framework, evaluate AI risks and develop a plan that protects your business without sacrificing the benefits of AI.

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